Have you ever met a bankruptcy attorney who went to law school to do marketing and get bankruptcy leads? Probably not. That's why our company focuses on leads so you can focus on what you do best! In this article, we'll show you how to get free bankruptcy leads from the Google Maps Local 3-Pack, one of the most lucrative opportunities out there.
The Google Maps 3-Pack is a method used by Google to show the top 3 local results in Google Maps. For example, if you search "Bankruptcy Attorney Knoxville TN," you'll see the top 3 results for the Google Maps 3-Pack. As you can see from the image below, the minimum number of reviews a bankruptcy attorney has is 44. You can encourage more reviews by using bankruptcy software for attorney reviews.
The Google Maps 3-Pack is an extremely important and free way to get bankruptcy leads for your firm. However, it can also be very competitive. That's why we're here to help you become more competitive and rank higher to get those free bankruptcy leads.
Why is the Google Local 3-Pack Useful for Bankruptcy Leads?
Have you ever wondered how Google Ads work in the bankruptcy realm? We spend over $10,000 on Google Ads alone per month across the nation, focusing on bankruptcy keywords. Let me give you a quick primer on how it works.
- Google Ads is a complex tool built by Google to help people manage all Google Ads. Unfortunately, it can be challenging for bankruptcy attorneys to win because of its complexity. When you sign up, Google puts you on a simple version that gives you less flexibility. For example, you may target "bankruptcy," but get clicks for "do it yourself bankruptcy without an attorney." Do you want to pay for that search term? No thanks.
- Google charges you based on the competition of that keyword. You may pay under $.50 per click for "bankruptcy definition," but over $50 per click for "Bankruptcy Attorney Knoxville TN."
Google charges based on competition for that keyword. But did you know that you can rank FOR FREE for "Bankruptcy Attorney Knoxville TN" if you get in the 3 pack? This means you can essentially get high intent bankruptcy clients to come to you for free either through phone call or email.
Now, you may be wondering, "How do I rank on the Google Local 3-Pack?" We will cover that next.
How To Rank For Google Local 3-Pack To Get Bankruptcy Leads
Ranking for Google Local 3-Pack can be a bit of a mystery because Google doesn't reveal much information about it. However, there seems to be a connection between certain aspects of your Google My Business profile. So, let's start there.
Create Google My Business Profile
Before you can improve your ranking on Google Maps for bankruptcy-related searches, you must create a free Google My Business Account. This account will provide Google Maps with the necessary information to determine where to place you in search results. Once you have set up your account, it will appear.
How Does Google Determine Local Ranking
When it comes to local ranking, Google relies on three factors: relevance, distance, and prominence. Relevance refers to how well a business matches a user's search query. Distance is pretty straightforward, as it refers to how far the business is from the user. Prominence, on the other hand, is a bit more complex. It takes into account how well-known a business is, the number of reviews it has, and other factors that make it stand out.
If you're looking to improve your local ranking, there are a few things you can do. First, make sure your business information is accurate and up-to-date. This includes your name, address, and phone number, as well as your website and business hours. Next, try to get more positive reviews from customers, as this can help boost your prominence. Finally, consider using keywords in your business description and on your website to improve your relevance.
Optimize For Google Local 3-Pack
Let's chat about how to optimize your business to get into the Google Local 3-Pack. This pack is a section at the top of the search results where Google displays three local businesses that match the user's query. It's a great way to get your business noticed by potential customers in your area. Here are some tips to help you get there:
- Keep your Google My Business account up to date. This means adding relevant information about your business, including keywords you want to rank for on Google.
- Choose the right category for your business. This will help Google understand what your business does and show it to users who are searching for services like yours.
- Encourage customers to leave Google reviews. Positive reviews can improve your ranking in the 3-pack. We're even working on a product to make this process easier.
- Upload high-quality images of your business. This will help potential customers get a sense of what your business looks like and what they can expect.
- Make sure your business hours are accurate and easy to find. It's important to note that the 3-pack can change, so we have specific strategies to help you adapt to these changes.
- Get links to your website from other sources. This can be from other local businesses, state businesses, or even national businesses. Relevant links help Google understand that your business is trustworthy and should be displayed in the top rankings.
Conclusion
If you're a bankruptcy attorney looking for free leads, the Google Local 3-Pack is a great option. While it takes some effort and strategy to optimize your Google My Business profile, the payoff can be significant in terms of attracting potential clients.
Unfortunately, many attorneys have had negative experiences purchasing bankruptcy leads. That's why companies have developed bankruptcy calculators to help clients estimate their bankruptcy options and provide attorneys with high-quality leads.